e7777 Privacy Policy

e7777 is Bangladesh's trusted online casino and sports betting platform, serving players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, Cox's Bazar, and beyond. We are committed to maintaining the trust of every player who chooses to use our service, and that commitment extends fully to the way we handle personal data.

This Privacy Policy applies to all users of the e7777 website (https://e7777.asia), including registered account holders, visitors who browse without an account, and any individual who contacts e7777 support. It covers all personal data processed by e7777 in connection with the delivery of our online casino, sports betting, live dealer, slot, and fishing game services.

This policy should be read alongside the e7777 Terms & Conditions and the Responsible Gaming policy, both of which are incorporated by reference into the overall agreement between e7777 and each registered player.

Where we use the phrase "personal data" in this policy, we mean any information that identifies you as an individual, or that could reasonably be used to identify you — either alone or in combination with other data we hold.

For the purposes of this Privacy Policy, e7777 acts as the data controller in respect of all personal data collected through the e7777 platform. As data controller, e7777 determines the purposes and means by which personal data is processed and bears responsibility for ensuring that such processing is carried out lawfully and transparently.

All data subject requests, privacy complaints, and questions regarding this Privacy Policy should be directed to the e7777 data protection contact at:

e7777 will acknowledge all privacy-related correspondence within 48 hours (Bangladesh Standard Time, UTC+6) and will provide a substantive response within 30 calendar days.

The categories of personal data e7777 may collect from you, depending on how you interact with the platform, are described in the table below:

e7777 does not collect sensitive special-category personal data such as racial or ethnic origin, political opinions, religious beliefs, trade union membership, genetic data, or biometric data for identification purposes, unless explicitly required for regulatory compliance in exceptional circumstances.

e7777 collects personal data through the following means:

• Direct interactions: Data you provide when you create an account, complete KYC verification, make a deposit or withdrawal, contact support, submit a complaint, or respond to a survey.
• Automated technologies: Technical and usage data collected automatically when you access the e7777 website, including through cookies, server logs, and similar tracking technologies. See Section 9 (Cookies and Tracking) for full details.
• Payment providers: Transaction confirmation data received from bKash, Nagad, Rocket, Upay, Visa, Mastercard, and partner banks (including Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, and Sonali Bank) when you initiate deposits or withdrawals.
• Identity verification services: Confirmation data returned by third-party KYC and anti-fraud services used to verify the identity and address of players during account opening or escalated verification reviews.
• Fraud and security systems: Device fingerprint data and behavioural analytics generated by fraud detection tools to identify suspicious account activity, multi-accounting, and unauthorised access attempts.
• Game providers: Aggregated game performance and session data shared by third-party Game Providers (including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi) to support dispute resolution and fair play auditing.

e7777 processes your personal data only where there is a valid legal basis to do so. The primary purposes for which we process personal data, and the corresponding legal basis for each, are set out below:

• Account creation and management — Processing is necessary for the performance of the contract between you and e7777 (i.e., the Terms & Conditions you accepted at registration).
• Identity verification (KYC) — Processing is necessary for compliance with applicable anti-money laundering, counter-terrorism financing, and age verification legal obligations.
• Payment processing — Processing is necessary for the performance of the deposit and withdrawal services forming part of your e7777 account contract.
• Fraud prevention and platform security — Processing is based on e7777's legitimate interests in protecting the integrity of the platform, preventing financial crime, and safeguarding the interests of all players.
• Responsible gaming compliance — Processing is necessary to fulfil our duty-of-care obligations to players and to comply with responsible gaming regulatory standards.
• Customer support and dispute resolution — Processing is necessary for the performance of our customer service obligations and for the establishment, exercise, or defence of legal claims.
• Marketing communications — Processing is based on your explicit consent, given at registration or at a later point through your account communication preferences. You may withdraw consent at any time. See Section 13 for details.
• Platform analytics and improvement — Processing is based on e7777's legitimate interests in understanding how the platform is used and in improving the quality and security of our service.

e7777 does not sell, rent, or trade your personal data to third parties for any commercial purpose. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and only to the extent necessary for the specified purpose:

• Payment service providers (bKash, Nagad, Rocket, Upay, Visa, Mastercard, and partner banks) — to process deposits and withdrawals and to comply with payment provider compliance requirements.
• Identity verification and KYC partners — to verify player identity, confirm age, and screen against sanctions and politically exposed person (PEP) lists.
• Game providers (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and others) — to deliver game content to your session. Game providers receive only the technical identifiers required to initiate and maintain a game session; they do not receive full KYC data.
• Anti-fraud and cybersecurity service providers — to detect and prevent multi-accounting, bonus abuse, account takeover, and other platform integrity threats.
• Legal and regulatory authorities — where e7777 is required by law, court order, or regulatory directive to disclose personal data. This includes disclosures required under anti-money laundering legislation and cooperation with law enforcement investigations.
• Professional advisers — including lawyers, auditors, and accountants, where disclosure is strictly necessary to obtain professional advice or to establish, exercise, or defend legal claims.

All third-party service providers engaged by e7777 are contractually required to process personal data only in accordance with e7777's written instructions, to implement appropriate technical and organisational security measures, and to refrain from using player data for any purpose other than the one for which it was shared.

Some of the third-party service providers and Game Providers with whom e7777 shares personal data may process that data in jurisdictions outside Bangladesh. Where such international transfers occur, e7777 takes steps to ensure that an adequate level of protection is afforded to the transferred data.

These steps may include contractual data protection clauses with the recipient, confirmation that the recipient operates within a jurisdiction recognised as providing an adequate level of data protection, or other safeguards appropriate to the nature and sensitivity of the data being transferred.

If you would like further information about the specific safeguards applied to any particular international data transfer, please contact e7777 at [email protected] with the subject line "International Transfer Query".

e7777 retains personal data for no longer than is necessary to fulfil the purpose for which it was collected, subject to any applicable legal obligation that requires retention for a longer period. The following retention guidelines apply:

Upon expiry of the applicable retention period, personal data is securely and permanently deleted from e7777 systems, or is irreversibly anonymised so that it can no longer be attributed to any identifiable individual. Anonymised or aggregated data may be retained indefinitely for statistical and analytical purposes.

e7777 uses cookies and similar technologies (including local storage, session storage, and pixel tags) on the e7777 website. These technologies serve the following purposes:

• Strictly necessary cookies: Required for the website to function correctly. These include session authentication cookies that keep you logged in, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without breaking core site functionality.
• Functional cookies: Used to remember your preferences such as language settings, game lobby filters, and notification preferences. These improve your experience but are not essential to site operation.
• Analytics cookies: Used to collect aggregated, anonymised data about how players navigate the e7777 website, which pages are most visited, and how long sessions last. This data helps us identify usability issues and improve the platform. e7777 uses only first-party analytics; no third-party advertising analytics platforms are used.
• Security cookies: Used by fraud detection systems to generate a device fingerprint and detect suspicious login patterns, multi-accounting attempts, and automated bot activity.

e7777 does not use third-party advertising cookies, retargeting pixels, or social media tracking scripts. You will not be tracked across other websites for advertising purposes as a result of visiting e7777.

You may manage cookies through your browser settings. Most modern browsers allow you to block or delete cookies. Note that disabling strictly necessary cookies will impair your ability to log in and use core platform features. Disabling functional or analytics cookies will not prevent you from using the platform but may reduce the quality of your experience.

e7777 performs age verification checks on all new accounts as part of the KYC process. Where e7777 has reason to believe that personal data has been collected from a person under the age of 21 — whether through a falsified registration, a shared device, or any other means — the relevant account will be immediately suspended, all data will be deleted, and any funds deposited will be handled in accordance with applicable regulatory requirements for underage gambling incidents.

If you are a parent or guardian and have reason to believe that your child has registered an account on the e7777 platform, please contact us immediately at [email protected] with the subject line "Underage Account Report". e7777 will investigate and take appropriate action within 24 hours of receiving the report.

e7777 implements a layered approach to information security, combining technical, organisational, and procedural safeguards to protect personal data against unauthorised access, disclosure, alteration, loss, or destruction. Key security measures include:

• SSL/TLS encryption: All data in transit between your browser and the e7777 platform is encrypted using current SSL/TLS protocols. Our SSL certificate is renewed and monitored continuously.
• Data encryption at rest: Sensitive personal data stored in e7777 databases — including identity documents and financial details — is encrypted at rest using AES-256 or equivalent standards.
• Access controls: Access to personal data is restricted on a strict need-to-know basis. e7777 staff members are granted the minimum level of data access required to perform their role, and all access is logged and audited.
• Two-factor authentication (2FA): Players are strongly encouraged to enable 2FA on their e7777 account. 2FA significantly reduces the risk of unauthorised account access in the event that login credentials are compromised.
• Penetration testing and vulnerability scanning: e7777 conducts regular security assessments of the platform infrastructure and applications to identify and remediate vulnerabilities before they can be exploited.
• Staff training: All e7777 staff members who handle personal data receive regular data protection and information security training as a condition of their role.
• Incident response: e7777 maintains a documented data breach response procedure. In the event of a personal data breach that poses a risk to the rights and freedoms of affected players, e7777 will notify affected individuals promptly and take immediate remedial action.

While e7777 takes all reasonable steps to protect your personal data, no internet-based service can guarantee absolute security. You are responsible for maintaining the confidentiality of your own account credentials and for notifying e7777 immediately if you suspect any unauthorised access to your account.

As an e7777 player, you hold the following rights in respect of your personal data. e7777 is committed to honouring all valid data subject requests within the timeframes specified below:

• Right of Access: You have the right to request a copy of all personal data that e7777 holds about you. We will provide this in a structured, commonly used, machine-readable format within 30 days of receiving your request.
• Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that it be corrected. e7777 will update inaccurate data within 14 days of a verified correction request.
• Right to Erasure ("Right to be Forgotten"): You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, where you have withdrawn consent, or where processing is unlawful. Note that this right is subject to retention obligations under applicable law — e7777 cannot delete data it is legally required to retain.
• Right to Restrict Processing: You may request that e7777 restrict processing of your personal data in certain circumstances — for example, while an accuracy dispute is being resolved, or while you await confirmation of whether a legitimate interest override applies.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used format and to have it transmitted to another service provider where technically feasible.
• Right to Object: You have the right to object to processing based on legitimate interests. e7777 will cease processing unless we can demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.
• Right to Withdraw Consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.

To exercise any of the above rights, please contact e7777 at [email protected] with the subject line "Data Rights Request" and clearly state which right you wish to exercise and the specific data concerned. e7777 may request proof of identity before processing your request to ensure that data is not disclosed to an unauthorised party.

With your explicit consent, e7777 may send you promotional communications by email or SMS regarding new games, deposit bonuses, seasonal promotions (such as Eid, Pohela Boishakh, BPL season, and T20 World Cup offers), and platform updates. Marketing communications will only be sent where you have opted in at the time of registration or through your account communication preferences.

You may withdraw your consent to receive marketing communications at any time by:

• Clicking the "Unsubscribe" link included in every marketing email sent by e7777;
• Updating your communication preferences in your e7777 account settings; or
• Contacting e7777 support at [email protected] with the subject line "Marketing Opt-Out".

Withdrawal of marketing consent will be processed within 5 business days. Please note that withdrawing marketing consent does not affect the delivery of transactional communications that are necessary for the operation of your account, such as deposit confirmations, withdrawal notifications, security alerts, and account verification messages. These service communications cannot be disabled while your account is active.

The e7777 website may contain references to Game Providers and payment partners whose own platforms operate independently of e7777. If you navigate to any third-party platform, service, or application from the e7777 website, please be aware that those platforms operate under their own privacy policies, which are entirely separate from this Privacy Policy.

e7777 has no control over and accepts no responsibility for the privacy practices or content of third-party platforms. We strongly encourage you to review the privacy policy of any third-party service before providing your personal data to it. The inclusion of a reference to a third-party service on the e7777 platform does not constitute an endorsement of that service's privacy practices.

e7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory guidance, platform features, or our internal data processing practices. When material changes are made to this policy, e7777 will:

• Update the "Last Updated" date displayed at the top of this page;
• Post a prominent notice on the e7777 homepage for a period of at least 14 days following the update; and
• Send a notification to all registered account holders by email, where the changes materially affect the rights of players.

Your continued use of the e7777 platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with any material change to this policy, you should discontinue use of the e7777 platform and may request account closure by contacting [email protected].

e7777 recommends that all players review this Privacy Policy periodically — particularly before making deposits or sharing new personal data with the platform — to ensure they remain informed about how their data is being processed.

If you have any questions, concerns, or complaints about this Privacy Policy or about how e7777 handles your personal data, please do not hesitate to contact our data protection team using the details below. We take all privacy enquiries seriously and will respond promptly and in good faith.

We are committed to resolving all privacy concerns fairly and transparently. If you are not satisfied with our response to a privacy complaint, you may have the right to escalate the matter to a relevant data protection supervisory authority in your jurisdiction.